Aurora is a digital analytics mastermind who has a passion for turning data into actionable insights that drive business growth and optimize marketing performance. With a deep understanding of analytics tools, data visualization techniques, and statistical analysis methods, she develops data-driven strategies that are as effective as they are insightful. Aurora\'s expertise in web analytics, conversion tracking, and A/B testing enables her to uncover hidden opportunities, identify areas for improvement, and make data-informed decisions that boost ROI and drive business success.